Overseasidol.com — On July 23, 2025, My Field Co., Ltd. announced the formation of a women’s VALORANT eSports team featuring seven active members from SKE48, one of Japan’s most prominent idol groups based in Nagoya.
This bold project aims to create a more inclusive eSports environment for women, challenging the notion that competitive gaming is a male-dominated arena.
By showcasing idols participating seriously in tournaments, the initiative seeks to offer new role models and career paths for the younger generation, especially women.
Since its debut in 2008, SKE48 has remained deeply connected to local communities through tourism promotions and regional events.
This new venture aligns with their community-driven mission, now expanding into the rapidly growing world of eSports.
Nagoya City is currently enhancing its eSports infrastructure ahead of the 2026 Asian Games, where eSports will be an official sport.
Facilities and public engagement initiatives are underway, and SKE48’s participation is seen as a timely contribution that fuses youth culture and digital innovation.
Interestingly, the team’s training base is the traditional Japanese inn SPASPO Shinyukan, located in Sakakibara Onsen, Tsu City, Mie Prefecture.
The inn has hosted eSports camps before, blending tourism with competitive gaming.
Now, SKE48 members will train there under a unique concept “Idols immersed in VALORANT amid the mist of hot springs”.
By combining pop culture, gaming, and local revitalization, this project positions SKE48 as pioneers in redefining the future of eSports in Japan.
