Overseasidol.com — Streaming platform Viu has partnered with HBO to introduce Thai Boys’ Love (BL) series to audiences in the United States.
This collaboration marks a significant milestone in the global expansion of Thailand’s entertainment industry.
The initiative is supported by Canal+ Distribution, which selected Viu to distribute Thai BL content internationally.
The move follows the success of Heated Rivalry, a series that helped boost the popularity of the BL genre among U.S. viewers.
As part of the rollout, four Viu Original series will be made available to American audiences.
Each title offers a unique storyline, ranging from romantic fantasy to mystery and youth drama, showcasing the diversity and creativity of Thai productions.
This expansion highlights Thailand’s growing influence in global entertainment and reinforces the role of BL series as a cultural export.
It also signals that Thai content is increasingly becoming a powerful form of soft power on the international stage.
The four Thai BL series set to air are 4Minutes, Shadow, Close Friend, and The Rebound.
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