Overseasidol.com — Japanese idol group NMB48 has officially released the music video for their 33rd single, Hajimete no All, ahead of its official launch on May 27.
The release quickly gained attention for its unique concept, combining Showa-era musical influences with a youthful coming-of-age story.
The song captures the emotional journey of experiencing an all-night outing for the first time, portraying the excitement of the night and the bittersweet feeling of welcoming the morning.
Its core message reflects on how dreams can sometimes feel more beautiful when they remain unfulfilled.
Taking center stage once again is group captain Shiozuki Keito, marking her third time in the spotlight.
Her performance helps bridge the nostalgic tone with a fresh, modern appeal.
The music video embraces a concept described as Showa romance revived in the Reiwa era.
Shot entirely in a retro 4:3 aspect ratio, it features classic settings such as traditional cafés, bars, parks, and city streets reminiscent of old Japan.
The members perform within a melodramatic storyline, offering a cinematic experience distinct from NMB48’s previous works.
The dance scenes are presented with soft lighting and a refined atmosphere, highlighting a more mature side of the group.
Meanwhile, the drama segments include memorable scenes inspired by classic Japanese TV dramas, such as emotional farewells, street chases, tense confrontations, and symbolic moments in the park.
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